To celebrate his birthday, I am looking back at two extraordinary music videos featuring The Man in Black. The first, completed after Cash’s passing, is for “God’s Gonna Cut You Down.” It was the brainchild of Justin Timberlake, but directed by Tony Kaye, who was on hand to introduce it when I first saw the video at the 2007 Nashville Film Festival. (I have a fond memory of helping him fold up a recalcitrant baby carriage for his young daughter after the screening.) Look closely, and you’ll see celebs ranging from Woody Harrelson to Dennis Hopper to Chris Rock to Keith Richards paying tribute to the gone-but-not-forgotten superstar.
The second — my all-time favorite music video of any sort — is director Mark Romanek’s emotionally wrenching video for “Hurt,” the Nine Inch Nails song that Cash claimed as his own when he covered it for his 2002 album American IV: The Man Comes Around. I first saw it late one night years ago while net surfing in my home office, and I’m not ashamed to admit that I wept so hard and noisily when it concluded that I woke my wife, who rose from bed to check whether I was having some sort of health issue. More recently, I saw it for the umpteenth time last week during my second visit to The Johnny Cash Museum in Nashville. (Spoiler alert: It's the last exhibit you see before the exit door.) I was able to keep from crying that time, but just barely.
As Bono notes in this “Making Of” mini-documentary: "Trent Reznor was born to write that song. But Johnny Cash was born to sing it. And Mark Romanek was born to film it." True dat.
